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class="bigtittle"> <div style=" font-family:Microsoft Yahei; font-weight:bold;font-size:16px; "> 行業動態 </div> <ul> <li class="active"> <a href="http://www.mauiforless.net/index.php/website/team/5/5"> <span style='color:#277fc2'> 行業動態 </span> </a> </li> </ul> </div> <div class="article_con"> <div class="article_title"><h1> 中東歐地區成LED顯示屏新的出?？?/h1> <div class="title_info" style="font-size: 14px;"> <p class="author" style="font-size:12px;"><span>發布時間:</span><span>2014-12-27 22:04:22</span> <span>來源： </span></p></div> <div class="clear"></div> </div> </div> <div style="font-size: 14px; padding-top:20px;"> <p> 中國制造，一直以來被打上“廉價”、“低質”和“無創意”的標簽，很多代工企業和貼牌生產企業沒有自己原創的技術和品牌，只是“替別人制造”。<a target="_blank">LED</a>顯示屏在過去的日子里，也曾遇到這樣尷尬的狀態，然而，在從“中國制造”到“中國品牌”的轉型過程中，LED顯示屏企業如何與國際接軌，讓產品銷往海內外，實現工業設計領域的創新是最關鍵的一步。<br /> <br /> 工業設計是打破同質化的一大突破口<br /> <br /> 目前，在互聯網技術大潮和人力成本日益增高的背景下，國內很多傳統企業面臨著巨大的挑戰。越來越多的LED顯示屏企業希望尋找機會進行企業創新和企業升級，改變在國際生產鏈中位于低附加值底端的尷尬地位，擺脫國際市場對于“中國制造”等同于廉價、低質、無創意的印象。<br /> <br /> 現代社會是一個看臉的社會，是一個競爭的社會，你有一張好看的臉，在絕大不發情況下是占絕對優勢的，不要急著否認我，因為這就是事實。對人尚且看臉，對于LED顯示屏產品更是如此，三星電子CEO官尹鐘龍這樣表達對工業設計的理解：“好的設計是將我們與競爭對手區分開的最重要方法！”<br /> <br /> 然而，在通常的情況下，LED顯示屏企業轉型的過程中，技術創新和管理創新一直是企業關注的重點。但實際上，工業設計更需要得到重視。在歐美國家，工業設計的資金投入一般占到總產值的5%到15%，高的甚至達到30%。然而中國制造在工業設計方面的投入幾乎不到1%。顯而易見，目前我國制造業在工業設計上的不重視以及技術的欠缺，而這樣的一種忽視往往會造成同質化的局面。<br /> <br /> 毋庸置疑，同質化一直以來都是阻礙LED顯示屏行業發展的一大“絆腳石”。要推動行業的健康發展，除了要重視質量、標準外，如何依靠創新來打破行業產品同質化困局，則是LED產業轉型發展的一個重要轉折點。而其中，設計無疑是最佳突破口。<br /> <br /> 此外，在一定程度上，LED產品的工業設計已經直接影響到該產業的轉型升級。有業內人士指出，在如今的LED顯示屏設計中，需要的不再只是一個工程、技術人員，而是需要一個導演、一個場景設計人員，LED顯示屏只是用來創作的工具。在這樣的一個平臺上，LED顯示屏設計的內容變豐富，技術手段變多樣，為用戶提供的價值空間也變寬。與此同時，工業設計對一款產品的暢銷程度起到決定性作用。很多LED相關產品都是終端產品，產品的結構外觀、產品的功能設計是否是消費者所需要的，都直接關系到產品在市場的銷量。<br /> <br /> 事實上，最近幾年，不少LED顯示屏企業也開始意識到工業設計對于企業轉型升級的重要性。比如，雷迪奧LED顯示屏榮獲德國iF設計大獎，此外，也有不少的LED顯示屏企業在一些產品的設計細節上，更為注重人性化和便捷化，如前維護LED顯示屏產品的出現。<br /> <br /> LED產品設計不應僅止于終端產品<br /> <br /> 眾所周知，在很早之前，工業設計就已成為發達國家制造業的核心競爭力之一。那么面對我國目前LED顯示屏企業工業設計起步晚，制造業工藝不完善等問題，如何實現從“中國制造”到“中國品牌”的轉變？如何與技術創新相結合，打造集藝術美感和人性化體驗為一身的有辨識度的LED顯示屏產品呢？<br /> <br /> 首先，LED顯示屏企業需要多元化設計師，更需要緊跟設計潮流很多時候。很多時候，國內LED顯示屏產品的設計僅是簡單地模仿，有的甚至全盤照搬，極少有極具創新性的設計。其中的一個重要原因在于缺少擁有有國際眼光的設計師。企業升級和轉型對于工業設計領域的發展是大好的機遇，這也要求培養一批具有全球化眼光的設計師。這些設計師既了解產品和技術，也深諳時尚元素和區域文化。<br /> <br /> 其次，從LED顯示屏設計本身來看，產品的設計首先需要從人出發，滿足消費者的需求。在互聯網的影響下，用戶習慣和產品使用環境都在發生變化。在傳統的LED顯示屏企業要轉型成為互聯網+企業的過程中，工業設計迎來了很多機遇。如何抓住用戶痛點，提供價值，是工業設計要解決的問題。<br /> <br /> 需要注意的是，LED顯示屏的產品設計的風格要和品牌定位相契合。如果同一公司的不同產品的設計風格和概念互相矛盾，不能一脈相承。那么，再好的設計作品，對整個公司和產品的品牌形象也是敗筆。另外，工業設計是一個整體化解決方案。目前我們也有看到越來越多的LED顯示屏企業追崇產品的整體解決方案，而工業設計看似只是公司運轉過程中的一小部分，但實際上關聯公司品牌、研發、生產和營銷的每個環節。企業在工業設計創新過程中要有全局化眼光，因為設計方案可能會影響有多少潛在客戶會購買，產品生產成本等等。<br /> <br /> 此外，不僅是終端產品對工業設計格外重視，LED顯示屏配件及LED顯示屏周邊設備也要做好產品設計。即便這些配套產品并不一定能夠直觀反映在顯示屏產品上，比如說LED驅動電源、LED顯示屏控制卡等等，都應該要整個產品設計出發，關注每一個配套產品的設計，這樣才能真正的推動整個LED顯示屏行業的發展。 <br /> <br /> 稿件來源：慧聰LED屏網<br /> <br /> </p> </div> <div style="clear:both;"></div> </div> </div> </div> <div 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